The digital distributor
Despite the increasing digitalization in the world and Africa in particular, there are still moments when old habits stick and progress is at a hold. This was the realization when Emmanuel Okoth started the company Paykonnect in Nairobi, Kenya. When realising this Emmanuel Okoth were eager to change this.
Paykonnect is a web-based tool, which handles registrations for digital distribution. The purpose is to make a stand against the traditional way of distributing e.g. airtime, and seize the opportunities of digitalization. Since founding the company in 2012, Paykonnect has become the preferred wholesale digital distributor in Kenya.
Already now, four years later, the digital distribution has reached all of Kenya and Paykonnect helps companies in all of Kenya reach customers easily, effectively and without the traditional distribution method – a scratch card. By specializing in distribution, Paykonnect is now the leading digital distributor in Kenya, and is expecting to continue the growth in the years to come.
Making the future more convenient and better
Emmanuel is certain of the digital progress in Africa, and is convinced that this development is here to stay:
“The scratch-card is becoming less significant and the digital solution in Africa is the way forward. This development is something, which benefits all. By digitalising the distribution, it will become easier for customers to buy their e.g. their airtime or power tokens and it will also be easier, cheaper and faster to reach a large customer base. There is of course also the environmental benefits of eliminating scratch-cards” Emmanuel says and adds, “There are currently millions of scratch cards being used each day, and we want to end that!”
To promote distribution Paykonnect have made strategic alliances with chains in the retail business to facilitate sales of airtime and power tokens. By having a strong representation all over Kenya, Paykonnect is making it easier for people to find the nearest dealer. A quick overview of the different retail stores are:
On the corporate side of the business, the partners using Paykonnect as their distributor have also seen a decrease of administrative work, as distribution is done easily and transparent which lessens faults. Less faults is more money! Besides distributing airtime and power tokens, the platform has a nearly unlimited amount of possibilities when dealing with digital distribution.